Reyn Machida
Social media marketing

Content built to get watched

Campaign work for the Seattle University Credit Union Initiative — a hiring push that had to reach students where they actually scroll, engagement pieces shot in the wild, and the brand film we open with in the room.

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The brand film

The story, in thirty seconds

A trailer made to introduce SUCUI to people meeting it for the first time — played for visitors, and by the team at events and pitches when we need to show what we do and where we came from.

Community ad

The people it’s for, in their own words

A longer-form ad built from interviews around campus, letting students and staff say what the credit union means to them.

Intern hiring campaign

Skits that made the job sound like a job you’d want

A campaign run to recruit new student interns. Rather than posting a listing and hoping, we wrote a skit for each team — so the pitch landed as something worth finishing rather than an ad worth skipping.

Street style

Short, loose, easy to finish

Made to lift engagement and put the brand in front of more students — the format is deliberately digestible, so the credit union shows up in a feed as something watchable instead of something institutional.

Elsewhere